And a new visual identity for Delhi Metro with a modern user interface, a richer user experience with an access to exclusive commerce partners throughits platform.
Mckinsey and Gida Technologies for DMRC, the mission was to create aunique visual language inspired from New Delhi's cultural heritage to create the new interface, elevating the current platform to global brands standards while preserving its playfulness.
The novelty here was to integrate an e-commerce platform to the transport app. While infusing a social aspect to it, we have converted the platform to a super app giving access to its users more than data relative their journey, but also a one stop shop for tourism, fun, and shopping along the way..
Days to complete the project
Team members involved
Days spent on ideation
Let's bring your vision to fruition, let's rock
the MENA Region.
